This is about finding personal authenticity, in a world of syntheticity.
It’s pretty commonplace for authenticity to mean upholding one’s own personality, spirit or character. Syntheticity doesn’t formally exist, but for me, it boils down to this:
Syntheticity is the artificial notion that things are the way they are, and we must accept them, even if they go against our personal nature.
Syntheticity is alive and well – but it doesn’t have to be. Further in the article, I’ll explain three steps you can take to avoid groupthink and empower yourself. If anything, just know: It’s OK to go in your own direction.